109 - How to photograph beverages with Freddy Clark


If you’ve ever experienced your mouth watering, just because you were looking at a photo of a cold drink, you can thank people like Freddy Clark.

Beverage photography is a more challenging subset of food photography. Instagram overflows with photos from people snapshotting their meals, but when you want to set up a stylized shoot of a beverage in a glass or bottle, that’s a different level of effort.

Lucky for us, we have a great food & beverage photographer to talk with today.


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About Freddy Clark

Freddy Clark, Sante Beverage & Food Photography

Freddy Clark, Sante Beverage & Food Photography

Freddy Clark’s career took a couple of twists and turns before becoming a Beverage and Food Photographer. Out of college, he started working in radio as an On-Air DJ and Production Director, moving between a couple of rock stations in New Jersey and Pennsylvania. After a decade working full time in radio, he felt it was time for a change and started on a path in technology.

Photography got in his blood when his daughter was born. Wanting to learn more and more, he began reading, studying the work of others, and attending workshops.

Like many, he started dabbling in a lot of different photography pursuits, portraits, street, and landscapes. After spending a couple of years shooting weddings for other studios, he was asked if he would do some food shots for a local restaurant and found his calling.

Because he was into craft beer, one rainy day, he started photographing some bottles in his garage, and the way forward was clear to him. Now he works for Beverage Brands and restaurants as the photographer of Santé Beverage & Food Photography. He teaches workshops on photography for Canon, Visions Workshops and independently.

You can follow Freddy on Instagram at @santephoto and visit his website at Santephoto.com


Freddie’s Gear Recommendations


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My Take Aways

  • What does the glass see? The glass will reflect everything in the room. You have to pay attention to what is being reflected in your glass.

  • Start creating the set with one light and a stand in, then build out.

  • Most importantly, think about what story you want to tell. That will help you decide what props you need.

  • Dulling spray fights reflections and adds the look of frost.

  • Clear coat spray allows the glass to grip the fake condensation.


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