111 - ClickCon founder - the one decision that turned her life around


Sherry Hagerman was divorced, single mom of two with $700 to her name when she made a decision that changed her life. She had been trying to get her photography business off the ground with little success and was worried that once her money ran out, she would also be out of options.

What happened next, a gambler might say she pushed all her chips to the middle of the table. You could even say she bet on herself. Or you could say she made a strategic investment. However you say it, the next step took guts. Sherry took her $700 and registered for a photography conference. And what happened at the conference created one of the great turnaround stories in our industry.

Now she’s paying it forward by creating her a conference for the other Sherry’s who might be in the same place. Here’s her story.


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About Sherry

You can imagine her surprise as Allusion Photography’s very own, Sherry Hagerman, opened up “The Best Of 2017 Photographers Book” to find out she has ranked #6 in the world! “It was an amazing surprise. I have won several awards through the years regarding my wedding photography but had no idea that this was waiting for me.”

Sherry Hagerman of Allusion Photography began her wedding photography company fifteen years ago. With a fresh start and two small boys, she knew she was aware of the risks and dangers of starting a new business with no safety net. All of her hard work and dedication paid off in early 2018 as she is now ranked the number six top photographer in the world out of 170,000 photographers.

2017 Best Of Photographers

“When I opened Allusion Photography in 2005 most small photography companies were closing due to the financial crisis. I had no option but to make this work for my children.” Sherry (not looking toward failure but only for success) began seeking out some of the best mentors in the industry. She spent most of her money and time learning from some of the top photographers and business people.

“I started looking for mentors that I could learn from. I would attend conventions and breath in as much information not only about photography but also how to run my business.”

Sherry is a strong believer in giving back to her community. She teaches over 30,000 wedding photographers a year how to run their business and photograph weddings properly across the United States.

In 2008, Allusion Photography and Sherry Hagerman won her first award as “Best In The Midwest” by The Knot. She has since won this same award every year for the last 10 years. For the past two years, Allusion Photography was awarded “Best In The United States” for excellence in wedding photography and customer service. This year Allusion was ranked #6 in the Nation by One Eyeland, the number one source for famous photography. https://allusionphotography.com/about/


My takeaways

  • Resilience — Just when you think you are at the end of your rope, that’s when you might be on the verge of your breakthrough. Keep grinding.

  • Invest in education — It’s not a fluke that her turnaround happened at a conference. These are great places to learn, to network, to be inspired. It’s a worthy investment of your time.

  • Anyone can be a mentor - We have a saying during my Meetups. Help someone who knows less than you, learn from someone who knows more than you. If we all adopt the posture of helping and learning, great karma will flow throughout our industry.

  • Pay it forward - To whom much is given, much is expected. Give back to the industry. Create your own opportunities to share your success and help others along. Service is the rent we pay for the space we occupy.


Sherry also told us a lot about her new conference ClickCon. If you are interested in learning more about it, click the link below:


Note: This is an affiliate link, so I do get compensated when you use it to register. If you found value from this episode, and you plant to attend the conference, I’d love it if you’d register here.


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